OUR STORY

Founded in 2024, Naffie Beauty is the creation of Serra Bah, who embodies the spirit and vision of the brand. Naffie Beauty’s origins are deeply personal, emerging from a journey rooted in love and legacy. Named in honour of Serra's mother, Naffie, a two-time Miss Gambia crowned in the 1980s, the brand reflects her elegance, resilience, and beauty. Inspired by her mother’s achievements, Serra sought to continue this legacy by creating a skincare line that symbolises authenticity and strength.

Following her mother’s stroke, Serra became her full-time carer, a role that brought both physical and emotional challenges. The strain led to her own issues with stress-induced acne and heightened skin sensitivity, with few effective skincare options available. Determined to create a solution, Serra launched Naffie Beauty, a brand committed to clean, natural skincare with gentle yet powerful ingredients that deliver real results.

Naffie Beauty celebrates the legacy of an extraordinary woman while championing nature-driven skincare that soothes, protects, and nurtures. We invite you to be part of this journey of love, strength, and the beauty of nature.